With its smooth, vibrant taste and iconic seal, Sello Rojo has earned its place as the number-one coffee in Colombia. And some fantástico news, it’s now available in the United States!
We crafted a storytelling platform, out-of-home, digital ads and both paid and owned social content to empower our culturally curious audience to discover their new go-to. From using Spanglish for accessible authenticity to inspiring people to make vibrant everyday choices, this work isn’t just about coffee — it’s about culture, people, and above all, living boldly.
The Challenge
Social Animations
We collaborated with real Minnesota teens to create authentic, empathetic animations that deliver the facts and the feels.
Always-On Social
Our next challenge was to keep the celebration going on their feed with posts that generate awareness, create conversions, bolster engagement, and build community.