With its smooth, vibrant taste and iconic seal, Sello Rojo has earned its place as the number-one coffee in Colombia. And some fantástico news, it’s now available in the United States!

We crafted a storytelling platform, out-of-home, digital ads and both paid and owned social content to empower our culturally curious audience to discover their new go-to. From using Spanglish for accessible authenticity to inspiring people to make vibrant everyday choices, this work isn’t just about coffee — it’s about culture, people, and above all, living boldly.