Giving MN Time for What Matters
Minnesotans love to take care of our neighbors, whether we’re pushing a car out of a snowbank or dropping off a casserole. But asking for help ourselves? That's the hard part.
Minnesota Paid Leave is an essential, trailblazing statewide paid family and medical leave program, giving workers up to 20 weeks of paid time off to care for themselves or the people they love.
With a launch date of January 1st, 2026, our challenge was to empower Minnesotans to use their benefits when life happens — we needed a campaign as warm and empathetic as the communities the program was built for.
Paid Leave Makes It Possible
We launched a statewide campaign that educated Minnesotans on how they can use Paid Leave benefits and take time for their families, their loves ones, and themselves.
