Hot, Fresh Vibes for a Classic Brand
Since perfecting snacking in 1914, JOLLY TIME is still undeniably iconic. Every bag is hot and buttery, plus protein and fiber? Classic, yes — but always fresh.
No one could bring that contrast to life better than the Gen Z-favorite cast of Retirement House, the granfluencer phenomenon that the internet can’t get enough of. The results didn’t just slay — they ate and left no kernels.
Fresh Never Gets Old
Leaning into Gen Z fashion and slang, we partnered with the granfluencers of Retirement House to show how classic JOLLY TIME still hits every time.
The Results (So Far!)
+8.2% Sales Lift
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+8.2% Sales Lift •
The People
Creative Director: Jeff Berg
Designer: Olivia Zange
Copywriter: Me!
Production Partner: Current Resident
Music: April Kae