Hot, Fresh Vibes for a Classic Brand
Since perfecting snacking in 1914, JOLLY TIME is still irrefutably iconic. Every bag is perfectly hot and buttery, plus bonus protein and fiber? It’s classic, yes — but it’s always fresh.
No one could could play up this unbeatable contrast better than the Gen Z-favorite cast of Retirement House, the granfluencer phenomenon that the internet can’t get enough of. The results didn’t just slay — they ate and left no crumbs.
Fresh Never Gets Old
Leaning into Gen Z fashion and slang, we partnered with the granfluencers of Retirement House to show how classic JOLLY TIME still hits every time.
The People
Creative Lead: Zachary Keenan
Associate Creative Director: Dan Peters
Copywriter: Me!
Production Partner: Current Resident
Music: April Kae