Hot, Fresh Vibes for a Classic Brand
Since perfecting snacking in 1914, JOLLY TIME is still undeniably iconic. Every bag is hot and buttery, plus protein and fiber? Classic, yes — but always fresh.
No one could bring that contrast to life better than the Gen Z-favorite cast of Retirement House, the granfluencer phenomenon that the internet can’t get enough of. The results didn’t just slay — they ate and left no kernels.
Fresh Never Gets Old
Leaning into Gen Z fashion and slang, we partnered with the granfluencers of Retirement House to show how classic JOLLY TIME still hits every time.
Popping Off on Organic Social
Keeping it fresh didn’t stop with the campaign — we created fun, trend-led content to authentically connect with our audience. Our approach paid off quickly, including a ✨viral✨ prank video!
In the first four days:
451k+ views
26.4k+ likes
52 comments
The Results (So Far!)
+8.2% Sales Lift
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+8.2% Sales Lift •
The People
Creative Director: Jeff Berg
Designer: Olivia Zange
Copywriter: Me!
Production Partner: Current Resident
Music: April Kae