Celebrating Frozen, Fruity Delight
People who love Dole Whip, looooooove Dole Whip. We all know someone (or are someone, in my case) who can’t help but smile when they retell the story of that first sunny bite — it’s fruity, velvety, refreshing magic. And now, everyone can experience the joy and nostalgia of the perfect treat when they scoop it up at the grocery store!
Our job was to help joy-seekers add a little sunshine to their frozen dessert routines and find more moments of can’t-help-but-sing-a-little delight. And who better to share that delight than a lovable, musically inclined pineapple?
Have a Dole Whip Day!
We developed a whimsical campaign that celebrates disrupting the typical and finding joy (and a little pineapple-y magic) around every corner.
Want more pineapple-y fun?
The Results
+10.8% Consideration
•
+8.1% Purchase Intent
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+5.5% Brand Favorability
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+7.7% Familiarity
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+10.8% Consideration • +8.1% Purchase Intent • +5.5% Brand Favorability • +7.7% Familiarity •
The People
Creative Lead: Zachary Keenan
Associate Creative Director: Dan Peters
Copywriter: Me!
Senior Designer: Aaron DeYoe
VO, Music and Sound Design: Grey Ghost Music & Sound