An Iconic Colombian Brand’s US Debut

With its smooth, vibrant taste and iconic seal, Sello Rojo has earned its place as the number-one coffee in Colombia. And some fantástico news, it’s now available in the United States!

We crafted a storytelling platform, out-of-home, digital ads and both paid and owned social content to empower our culturally curious audience to discover their new go-to. From using Spanglish for accessible authenticity to inspiring people to make vibrant everyday choices, this work isn’t just about coffee — it’s about culture, people, and above all, living boldly.

Storytelling Platform

We brought a client-favorite line, “Live Boldly,” to life by crafting a storytelling platform that celebrates Sello Rojo’s authentic taste and lifestyle.

Building Bold Hype

Highlighting the brand’s authentic Colombian heritage and “seize el día” attitude, we built hype for the U.S. launch with aspiring taste-explorers and go-getters.

Meta Caption:

Sello Rojo, the #1 coffee brand in Colombia, is finally in the US! Take on anything with bold, authentic coffee in hand. ☕🙌

Meta Caption:

Take on anything with bold Sello Rojo coffee in hand! To-do list, meet smooth, rich café. ⚡💯

Showing Up Authentically on Social

Our next challenge was to keep the celebration going on Sello Rojo’s feed with posts that uplift their authentic Colombian roots and fuel energized adventures with rich café.